Tuesday, 3 July 2012

Siddharth views on distribution tactics

Many in the film industry has earlier regretted about the loopholes in distributing a movie, after they are done with the making of the film. Latest to join the bandwagon is Siddharth, who has recently started his own production house ‘Etaki Entertainmens’.
Everyone in the film industry knows how tough task it is, to present a cinema, especially with no backing of a big producer. Several small film producers have been trying to highlight the issue at several forums. Spilling beans on its front the Love Failure/KSY producer Siddharth tweeted in his micro-blogging page, “We grew up at a time when 4-5 films released together and if they were good, they did well. Today, big films release alone. Power talks!”
Further he added, “Every rule of the free market is being violated in film distribution today. This encourages bad cinema as it becomes financially justifiable. We have more screens in India today per sq. km than ever before, and yet 100s of films are doomed to never release because of the politics!” “Everytime I meet a filmmaker with a completed film lying unreleased, it breaks my heart. The system is harshest on the most talented. Strange!,” concluded Siddharth.
Remember Siddharth had to tie up with top notch producer Bellamkonda Suresh to distribute his Love Failure across the Andhra Pradesh. This Balaji Mohan directed film has made about Rs7crores from its Telugu version alone with an addition of Rs6crores from the Tamil version KSY.
Meanwhile actor/producer Siddharth is busy with his Nandini Reddy’s directorial with Samantha in Telugu and a Vetrimaaran producing NH4 in Tamil.

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